Rangai Paints is redefining the way we think about paint—crafted from cow dung, their primers and emulsions
offer a sustainable, high-performance alternative to conventional options. With benefits like odorless
application, heat insulation, and anti-fungal properties, Rangai is bringing ‘Desh Ke Rang’ to life in a whole new way.
We had the opportunity to shape their brand identity, weaving together tradition and innovation to create
a visual language that reflects their bold, eco-conscious vision. From strategy to storytelling, every element was designed to make sustainability feel vibrant, aspirational, and deeply rooted in India’s rich heritage.
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VISUAL IDENTITY
For Rangai Paints, we undertook the comprehensive task of building a brand from the ground up—crafting a cohesive identity that reflects its commitment to sustainability and innovation.
This included naming the brand and its product range, designing a distinct visual identity, developing the website,
and launching its social media presence with a strategy that blends education, storytelling, and product showcasing.
Every element was designed to make eco-conscious paints aspirational, positioning Rangai as a pioneer in the industry.
LOGO
The Rangai Paints logo is crafted as a bold expression of the brand’s commitment
to sustainability and innovation, rooted in Indian tradition.
Logo
Logomark
The Rangai wordmark blends modern typography with subtle influences of traditional Indian scripts. The letter ‘R’ echoes the
Hindi 'र' (ra), celebrating the brand’s Indian roots and its connection
to 'Rang' (color). With its sleek, fluid lines, the typeface balances contemporary appeal with cultural heritage, positioning Rangai
as a bridge between the old and new.
The Rangai logo mark is a minimalist yet poignant depiction that features the Hindi characters 'रं'. Integrated into the wordmark,
the dot above the 'i' aligns with the dot in 'रं', reinforcing visual harmony and linguistic play. This minimalist yet meaningful design embodies Rangai’s fusion of tradition and modernity, reflecting its innovative and sustainable ethos.
We crafted Rangai’s tagline, “Desh Ke Rang,” It embodies
the spirit of India—vibrant, diverse, and deeply rooted in tradition. It reflects the brand’s commitment to creating sustainable, homegrown paints that celebrate the
country's rich cultural and natural heritage.
COLOURS
Reflecting maturity and sophistication, Rangai’s color palette is a modern reinterpretation of
India’s rich visual heritage. It incorporates shades that subtly resonate with the iconic colors of the
Indian flag, while blending vibrant accents to create a balanced and versatile spectrum.
This dynamic interplay allows the palette to adapt seamlessly across various design applications, bringing either a burst of lively color or a more understated, luxurious feel, depending on the context.
Whether evoking the warmth of earth tones, the depth of nature, or the boldness of artistic expression, these colors reinforce Rangai’s commitment to sustainability, innovation, and cultural identity.
PACKAGING
Interior Primer Packaging
Interior Emulsion Packaging
The packaging for Rangai Paints’ Primers
and Emulsions was designed to be modern, minimal, and functional, ensuring strong
shelf presence while reinforcing the brand’s
eco-conscious ethos.
Each product was strategically named to reflect its purpose and benefits. The design features a bold vertical logotype for strong brand recall, complemented by color-coded accents
that distinguish each product category.
This approach creates a clean, cohesive identity, making Rangai’s sustainable paints instantly recognizable and easy to navigate, while aligning with the brand’s commitment to innovation and environmental responsibility.
Exterior Primer Packaging
Exterior Emulsion Packaging
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WEBSITE
The Rangai Paints website uses the brand’s color palette to create a bold yet grounded visual experience. Designed to feel clean, rooted, and intuitive, the site blends storytelling with function—highlighting
Rangai’s journey, products, and purpose in a way that feels proudly Indian, yet globally relevant.
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SOCIAL MEDIA
Rangai Paints’ social media presence was designed to establish a bold and compelling visual identity, making sustainability both aspirational and accessible. From launching the Instagram presence to crafting a strategic content flow, every element was carefully curated to highlight eco-conscious innovation and Indian craftsmanship.
Introducing Rangai
The Rangai Office
Rangai Factory Tour
The feed blends vibrant visuals, kinetic typography, and conceptual storytelling, ensuring Rangai stands out in the industry. The narrative focuses
on the intersection of tradition and modernity, positioning Rangai as a pioneering force in sustainable paints.
A mix of founder insights, behind-the-scenes moments, and product education creates an engaging and informative platform, reinforcing
the brand’s mission of redefining how paints
are perceived and used.
Gifs
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The brand collaterals for Rangai Paints, including brochures and business cards, were designed to create a cohesive and impactful brand presence. With a clean, modern aesthetic and strategic use of color, these materials reinforce Rangai’s identity while ensuring clarity and recall.
Business Card
Design for Rangai
Brochure for
Rangai Paints
