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Tasked with shaping the visual identity for SIX5SIX Street’s debut collaboration with Punjab Kings, we led the art direction across every frame—bringing streetwear attitude into the world of cricket. We designed visuals that matched the energy of the collab, culminating in a bold reel drop and a striking set of campaign images.
From the
stadiums
to the streets
Below are a few highlights from the collaboration—ranging from art direction and execution of the main shoot, to static posts for the branding roll-out, and reels that brought the collab to life.
Highlights from the Player Shoot
Branding
2024 Announcement
Sneak Peek
2025 Announcement
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