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From content planning to on-ground execution, we shaped the visual narrative for SIX5SIX’s collaboration with Kolkata Knight Riders. Our work spanned campaign ideation, art direction, player and model shoots, and fan-focused content—all timed to build buzz through the IPL season.
The objective was to build a content strategy that captured the scale and spirit of SIX5SIX’s collaboration with Kolkata Knight Riders—fusing bold visual storytelling with emotionally-charged moments. Our aim was to showcase not just the product, but the energy, legacy, and deep fandom that comes with a team like KKR.
By weaving together behind-the-scenes glimpses, dynamic shoots with players and models, and visuals rooted in the pulse of Kolkata, the campaign brought to life the tension, pride, and fire that define both the brand and the team.
This approach focused on making fans feel seen—by translating the game-day intensity, the love for the city, and the swagger of streetwear into content that resonates beyond the stadium.
We knew this wasn’t just about designing posts—it was about channeling the intensity of KKR’s legacy through bold, cinematic storytelling. Shot across Kolkata, our content leaned into emotion, energy, and aesthetics—blending high-gloss visuals with the raw spirit of fandom. Each asset was crafted to resonate with both die-hard supporters and new-age streetwear heads, creating a visual identity that felt as fearless as the team itself.
Check out some of the outcomes below!
Partnership Announcement
Merch Reveal
Retro Jersey Reveal