THE AGE OF ADAPTABILITY
GoaFest brings together India’s leading advertising and marketing professionals. The event features a dynamic mix of award ceremonies, insightful panel discussions, and extensive networking opportunities.
For 2024, we’re excited to reveal that the theme is "The Age of Adaptability,"
a concept we’ve creatively brought to life through the entire event design.
01
VISUAL CONCEPT
Adaptability: The Competitive Advantage Of The Future - GOAFEST 2024
We've used the chameleon here as the embodiment of adaptability, serving as a metaphor for the ever-changing landscape of innovation and creativity. In this context it becomes a powerful visual reminder that adaptability is as natural and essential as the changing day—integral to the evolution of ideas and the sustained success of those willing to embrace change.
02
EXPANDING THE CONCEPT
This visual theme extends across our designs for different times of the day—morning, noon, evening, and night—each highlighting the importance of adaptability in this vibrant, ever-changing industry.
Our sunrise, day, sunset, and night visuals will sync up with the real-world clock during GoaFest, making sure the vibe changes from morning to night just like it does outside, perfectly matching our adaptability theme.
Sunrise Visual Look
Evening Visual Look
Daytime Visual Look
Night Visual Look
03
PROCESS RECAP!
A sneak peek into our creative process for this project!
Snippets from GoaFest 2024
Jaideep Gandhi
Chairman,
GoaFest & AAAI
