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Charged with rejuvenating SIX5SIX’s brand narrative during their entry into the IPL with Lucknow Super Giants, our mandate was to design a hybrid marketing strategy that blended authentic storytelling with high-value production.
When SIX5SIX decided to step off the football field and into the cricket stadium, we were brought on to build the story that would make it count. This wasn’t just another collab—it was their first swing at the IPL.
Our job? To craft a content universe that felt as bold as the move itself. We leaned into their
streetwear-meets-sportswear energy, layered it with founder narratives, and grounded it in real
fan culture. From teaser drops and merch reveals to heat-pressing jerseys and painting cameras
LSG blue—we didn’t just document the journey, we designed the emotion around it.
Teaser
Sneak Peek
Partnership Announcement
Merch in Motion
The Process & The Players
Behind The Scenes of The Shoot
Players Advocating for Original Merch
Customisation
Heatpress
The LSG x SIX5SIX Story
This strategic approach leveraged during the Lucknow Super Giants x SIX5SIX collaboration highlighted the potential of combining authentic storytelling with high-quality production to create a distinctive brand identity that is relatable, aspirational, and deeply rooted in authenticity.